When Nature Calls...

21 March 2008

We’re back on the East Coast after a very successful showing in Anaheim at Natural Products Expo West.  “Expo West”, as it’s called, serves as a giant meet and greet for all things natural, green, organic, eco-friendly, and any other adjective used to describe products and services that strive to provide “natural living” alternatives to the conventional mainstays.  The show is incredibly overwhelming.  For those who think that “green” is a trend or fad, one only need to get within a mile of the Anaheim Convention Center to see the hoards of people from all over the world piling into the show, desperately awaiting a glimpse at the latest and greatest in natural product offerings. 

It’s quite ironic, actually, to be promoting organic products while trapped inside the overcrowded Convention Center with poor air quality and awful lighting.  No matter how hard a brand tries to incorporate islands, rainforests, deserts, and valleys in their marketing pitches, nothing can reproduce the sheer brilliance of truly inhabiting such locales.   If one can find inspiration just about anywhere, I think the team at Perfect Organics found some in the Convention Center. When we left the venue, we were eager to answer nature’s call (not that one!) to go out and explore new ways we can make a difference.  We always say Earth Day is every day …. And one of our favorite eco-mantras still remains that shared to us by our friends at EarthEcho International …“It’s not that you can make a difference… It’s that everything you do makes a difference.” So, on this first day of Spring, go out and stir things up …on behalf of Mother Earth.  We’ll all be happy you did!

Be Well,



Amanda

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